We’re looking for a seasoned digital copywriter to write engaging copy that drives conversions and helps to establish our product (luxxee™) as “the” authoritative resource for luxury watches. The ideal candidate has excellent writing skills, experience creating a variety of pillar and topic content for e-commerce sites and social media, and experience working with SEO. You will work with the content lead and SEO specialist to create compelling, user-centered content for the website and social media channels. You don’t have to be a luxury watch expert, but experience with luxury watches or brands would be a definite plus.
luxxee™ is a new online destination where luxury watch aficionados can learn about and buy luxury watches at competitive prices. Our aim is to demystify the luxury watch industry and put power in the hands of buyers. With a retail search platform at its core, our product is bolstered by a rich and dynamic repository of watch-specific content.POWERSHiFTER is hiring on luxxee™'s behalf. This is not a role within the POWERSHiFTER agency.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We appreciate everyone who has taken the time to submit an application, but due to the high volume, we will only be contacting those who are successful in making it through to the next phase.
What you’ll do here:Develop copy templates for web and social media contentWrite product pages, blogs, and other content for pillar and topic web pages based on the content strategyWrite copy for Instagram and other social media channels defined in the content strategyTranslate SEO findings into effective conversion copy that satisfies both target audiences and search enginesDevelop expertise in specific brands, to help our product establish itself as a credible, go-to resource for luxury watch shoppersCollaborate with designers to conceptualize imagery, infographics and other illustrations to support the visual packaging of contentCollaborate with content lead and other team members to develop editorial calendarPitch ideas for subtopic content that will support the content strategy/SEO goals
If you have the following, we would love to hear from you:A strong writing portfolioA track record of delivering clean, user-centered B2C copy, preferably supported by metrics3+ years’ experience as an online copywriter, content strategist, or other related roleExperience working in a start-up environmentExperience working with an enterprise-level CMSPost secondary degree or equivalent experience in writing, communications, or related field