We're looking for an experienced SEO/SEM specialist to manage our ongoing search and inbound marketing strategies and to help optimize content for luxxee™. The SEO/SEM specialist will contribute to the overall content strategy, continuously improving SEO/SEM strategies and content plans. The ideal candidate has excellent written and verbal communication skills as well as a proven record of results conducting search ad campaigns, keyword research, on-page, off-page optimization and conversion rate optimization. You don't have to be a luxury watch expert, but you'll be expected to become one fairly quickly. Previous experience with luxury watches or luxury brands would be a definite plus.
luxxee™ is a new online destination where luxury watch aficionados can learn about and buy luxury watches at competitive prices. Our aim is to demystify the luxury watch industry and put power in the hands of buyers. With a retail search platform at its core, luxxee is bolstered by a rich and dynamic repository of watch-specific content.POWERSHiFTER is hiring for luxxee™. This is not a role within the POWERSHiFTER agency. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We appreciate everyone who has taken the time to submit an application, but due to the high volume, we will only be contacting those who are successful in making it through to the next phase.
What you’ll do here:Execute and optimize SEO/SEM tacticsAnalyze performance to develop data-driven reports and recommendationsReport on web KPIs with a focus on keyword/page ranking and new natural search traffic opportunitiesCreate, implement and manage Google Ad campaignsTrack and leverage the latest SEO/SEM best practicesAudit page templates (brand pages, product pages, blogs, etc.) to identify opportunities for improvement Audit competitors, identify opportunities for advantageSynthesize and translate analytics insights into actionable recommendations that improve search effortsManage tags, track GA events and revise attribution funnel as necessary to optimize results Provide recommendations to content lead on supporting inbound marketing and conversion optimization
If you have the following, we would love to hear from you:5+ years of digital marketing experience either in-house or at an agencyExperience working with G Suite/Google Workspace and platforms like Hubspot, Vonigo, Ahrefs, SEM Rush, Screaming Frog, MOZPost-secondary degree or equivalent in marketing, business, or related field